30 Jun 2011
Have you ever tried to buy something for the first time and found the choice of products completely overwhelming? My first purchase of a WiFi router springs to mind. It was several years ago now and whilst I wanted the convenience of wireless surfing in my home, the technology and its terminology were all foreign to me. I started by browsing Amazon and was soon overwhelmed with the choice. I was so startled I didn’t buy anything!
A recent key insight here at Rexel was that our stapling range is also confusing. Stapling, what could be easier? But that’s the problem. We had made the assumption that because we knew why we had a product in the range so would everyone else! When we checked this out with you the user our assumption proved to be incorrect.
Anyone browsing the Rexel website recently will have noticed a brand new approach to our stapling pages. We have simplified our range into 4 easy to understand areas; Light Use, Everyday, Heavy Duty and Specialist / DIY. Each category is colour coded and has a simple description designed to direct browsers to where they want to go. We are currently in the process of reflecting this change on our packaging and will be working with our retail partners to have it displayed on their websites, in store and within catalogues. We trust you will appreciate the change!
7 Jun 2011
Consumer insight doesn’t just apply to new product development. At Rexel we try to use insight in everything we do. So what lies behind the recent launch of the competition “My Fantasy Stapler”?
Our research has revealed some fascinating facts; most office workers regard their stapler as just that – theirs! There is an attachment to the product that can become very protective. During the recent recession many staplers were taken home by staff made redundant because they believed them to be personal property. The fascination with the stapler doesn’t end there though. Many people customise the product; we have a dedicated Leicester City supporter in the office and his stapler proclaims his allegiance.
My Fantasy Stapler is a celebration of the special bond between the user and the product. The competition invites users of stapling equipment to indulge the bond and use their imagination to create a customised stapler that is way beyond the norm. Introducing the social media Facebook and Twitter provides a voting platform leading to the award of the prizes; Samsung Galaxy Tab. Why not test your imagination and get your friends to vote you a Rexel “My Fantasy Stapler” winner?
Rexel has a full range of stapling and punch equipment and has just launched a new range of easy on the hand, low force staplers.